Composite Illustration

The composite illustrations are made up of various parts or elements that are the visual expression of the brand’s message. Bold, friendly and sometimes quirky, they communicate the core idea and intent. While each composite illustration is visually distinct, all illustrations for the brand should be unified through concept and execution. The illustrations are to be composed of multiple primary colors and accent colors to achieve depth and complexity.

Monochromatic Illustration

The monochromatic illustrations are intended to symbolize secondary messages, such as bullet points or supporting information. The design of monochromatic illustrations is simple, modern and concise. The illustrations are to be composed of one primary color and one or more of its accent colors.

Framing Illustration

For optimizing layout, in digital or print, illustrations can be framed using a circle.