The Green Mountain Energy voice is what brings our brand to life. Our brand personality is real and relatable with an occasional touch of humor. Because changing the way power is made is not only about renewable energy—it’s about connecting with people and inspiring them to contribute to a more sustainable future.

Who is Green Mountain? We’re the optimistic friend who stands up for what’s right. We’re honest and helpful, without taking ourselves too seriously. And we dance to the beat of our own drum. We keep a steady rhythm while allowing for creativity to play a part. With every piece, we take a unique approach to the creative while keeping the messaging consistent for a modern and distinct brand voice.