Green Mountain’s personality adds value to our brand by incorporating human characteristics that help us connect with consumers on a real level.

Green Mountain Energy is:

• Real
• Fun
• Friendly
• Positive
• Witty
• Charming
• Unexpected
• Compassionate
• Helpful
• Inspiring

Green Mountain Energy is not:

• Serious
• Arrogant
• Self-righteous
• Hyper
• Verbose
• Misleading
• Close-minded
• Sarcastic
• Desperate